News wire services are probably one of the oldest marketing technology services in the industry. Founded in 1868, the Press Association (PA) distributes produces and pictures to press retailers, goverment departments and corporate and business communications departments via dedicated news terminals throughout the uk and Ireland, Europe and Globally.
We do this by tailor-making bespoke lists for each specific release from our live Mass media Contacts Database greater than half prnewswire.com a million editorial opportunities, across Regional and Country wide Newspapers, Publications (Trade and Consumer), Television, Radio and Online. Simply submitting a 'press release' online is just another form of article marketing, thus bastardizing the whole idea of a press release. 5. My Director, he read every day pr announcements on hi's iGoogle. - Free distribution, paid services provides you better positioning and everlasting archiving. We've great success with writing and pitching press releases - we've dispatched a couple this season that have produced earned mass media coverage with an advertising value equivalent well worth $1 million or more. If this is your only goal, there are a number of services such as PR Underground, Send2Press, or SBwire offering this service for considerably less money. Press release syndication services are expensive and rarely produce ROI. The function of optimizing the info within a release not only for ease of submission, but to guarantee the relevancy of programs released after is very important to a press release distribution service.
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